“I could hardly believe that [anyone…ever…] would be so stupid.”

That add looks like something from a sci-fi movie you’ve only heard of because it was on Mystery Science Theater.

And as the firestorm surrounding the famed car maker’s change continues to rage, sales at Jaguar Europe have plunged a staggering 97.5 per cent.

Jaguar has insisted the rebrand has ‘nothing to do’ with its falling sales.

Just think how bad it would have been without that brilliant marketing campaign.