There’s a radio commercial with a traveller in Argentina calling home to the US on whatever cellular network, and he greets them, “¡hola, familia!”. I’m not familiar with immigrant families with firm enough roots to speak English at home but recent enough that their Spanish hasn’t been lost to assimilation so I don’t know if that actually happens, but it smells like a token performative corporate attempt to be diverse and inclusive.

It’s totally normal, and to me just seems like something you’d hear all the time. Literally everything in a commercial is calculated to appeal to whatever audience they’re shooting for, so it’s only performative in the sense that everything in a commercial is performative. I mean, Calabrese would sound more normal to me, or would have 30 years ago, but still.

I would say the phrase “Livin’ la Vida Loca” also sounds fine, if “la Vida Loca” was a phrase I knew as being used by English speakers outside of context of that song, like “La Dolce Vita.” Is it for anyone else?

(how many times can you repeat the same “soulful” guitar lick?)

It was being repeated the first time Santana did it

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