The company that made it has withdrawn it from the market. If this was a publicly stunt, it also uncovered that the company (nonnative speakers, Spaniards, who make cheap clothing with English phrases) has previously recalled a his ‘n: hers line of onesies saying “smart like daddy” and “pretty like mommy”. You can see the problem there.

I’m inclined to take this as a cultural issue where the intention literally got lost in translation.